Thursday, May 28, 2009

Business Tip: The Next Generation Car Advertisements

How often do you get you actually get wowed by an advertisement? Sure a shiny, soon to be released model of a car on a magazine page could be stunning. But if you are a car manufacturer, you would want to show your prospective buyers the skin deep beauty of your merchandise. How it actually performs and what makes it stand out among others.

If you are up to advertise your product and services, you might want to learn a thing or two from these BMW videos. Seeing those cars in action and their features will drive prospective clients to more than just behold the beauty. When I first saw the Honda videos, I almost at once quipped, this is the advertisement of this generation. You will be taken to see the cars design (inside and out), performance and even user experience. 

I personally have yet to see a car commercial as engaging as those Jaguar videos. It makes me think that it is high time for other car dealers to level up with, if not surpass this kind of advertisement. It gives the market “as close as you can get” experience. You can’t get as close to it unless you test drive the car.

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